ForestWorks was invited to attend a launch event in Melbourne, hosted by Forest and Wood Products Australia (FWPA). This saw the unveiling of an upcoming consumer advertising campaign.
The Ultimate Renewable™ will promote the sustainability and environmental advantages of Australia’s forest and wood products industry, with the goal of reframing forestry in the eyes of the public.
The messages underpinning the brand will aim to educate the public that Wood is The Ultimate Renewable™ resource, as it can be replanted and will continually grow back. The brand offers a universal, positive communications message for the sector to share and was warmly received by more than 100 industry representatives in attendance.
All forestry stakeholders are being invited to unite behind the campaign, increase forestry awareness, and lift the profile with the Australian community starting with schools and community groups. Forestry generates jobs, improves our living standards, cools our environment and improves our water supply. The forest industry plants millions of trees each year which consumers are unaware of because of the perceived negative impact of forestry. fwpa.com.au